» 3A
Edwin J. Hwang

Instructor
ABRAXAS

Class
Commercialized Work

Major
VISUAL BRANDING & MARKETING DESIGN

Many tattoo shops in Korea have a very weak brand identity and marketing process. Logos of the tattoo shops are influenced by the unique preferences of the tattooists, so they are not very familiar with the customers. Unlike the usual names/logos of tattoo shops, the name 3A (ABRAXAS) has a simple and modern design because of the lines in the new logo of 3A are either parallel or vertical to each other. It gives an active look to the logo.