» Lining
Edwin J. Hwang

Instructor
James Kim

Class
Brand Redesign Strategy

Major
VISUAL BRANDING & MARKETING DESIGN

Information of Work
In China, there are many people who are interested in foreign brands, especially if they are luxurious. This project aims to help a Chinese brand, LINING to improve itself and be able to put itself up as competition with these foreign brands by fixing their weak brand identity into a solid one. This project focuses on not only the design but on the marketing strategy and attitude.