» ROCKET BOY – Character Redesign
Edwin J. Hwang


Commercialized Work

Visual Branding & Marketing Design

Information of Work
Sebang, a well-known Korean company reached out to student, Edwin J. Hwang for a character redesign project. This character captures the liveliness and powerful essence of their products, and goes to show a certain energy their brand was missing before. With an impactful slanted detail of the character’s shape, Rocket Boy shows off his dynamic features.

The work is being actively used in Korea.