» XiongZiBing
Rachel Bo Lee

Li Hai Tao

Packaging Design

Visual Branding & Marketing Design

XiongZiBing is a bear-shaped sweet cracker snack produced in China.

Rearranging the hierarchy of the product's information and cleaning up the confusing elements, the sweet snack's logo and packaging was redesigned to show a stronger sense of unity with the brand itself. Creating the logo's mascot with the typeface and keeping that same feeling in it's Chinese typeface counterpart, the redesigned package shows a much more welcoming and clear design. From a confusing package design to a more imaginative and friendlier one.